Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Friday, December 17, 2010

The Australian Federal Police (AFP) has stated that the whistle-blowing website known as WikiLeaks has committed no crimes in Australia by publishing over 250,000 United States diplomatic cables. An investigation by the AFP into the release of the cables revealed that Wikileaks had not broken any laws under Australian jurisdiction.

“[The AFP has] not identified any criminal offences where Australia has jurisdiction and as a result have not commenced an investigation,” said Robert McClelland, attorney-general of Australia in a statement to the press. “As has previously been stated, given the documents published to date are classified by the United States, the primary jurisdiction for any investigation into the matter remains the United States.”

The investigation into Wikileaks actions came after the Australian Government referred the release of U.S. diplomatic cables to the AFP. McClelland stated that the Government’s reaction to the WikiLeaks issue was “prudent.” Further cables that the Government queries the legality of would also be forwarded to the AFP as well. He also added that the government remains “concerned” about the situation and “unauthorised and irresponsible distribution of classified material.”

Controversy had also been raised today after Julia Gillard changed her stance on the release of the cables from calling the action “illegal,” to calling it “grossly irresponsible,” after the AFP had released their findings. Ms Gillard said at a press-conference in Sydney today that she did not intend to say that the release of the cables was illegal, but that their theft was. Deputy leader of the opposition (Liberal Party) Julie Bishop said there was no room for Ms Gillard to “weasel out of it.”

“She is a lawyer. She well knows about the presumption of innocence,” said Bishop. She added that the prime minister’s legal background did not warrant her comments. Calls have also been voiced by the Green’s Senator, Scott Ludlam, for Ms Gillard to retract her comments.

Wikileaks has been the subject of past investigations in Australia. In March of 2009, the proposed Australian Communications and Media Authority internet blacklist was leaked to the website. That matter was also referred to the AFP, who later abandoned pursuing criminal charges.

“It’s my understanding from the AFP that they considered the prospects of success under their guidelines, but it wasn’t sufficient to get a prosecution,” said Chairman Chris Chapman during a Senate Estimates Committee meeting in February.

Saturday, April 17, 2010

Journalist, counselor, painter, and US 2012 Presidential candidate Joe Schriner of Cleveland, Ohio took some time to discuss his campaign with Wikinews in an interview.

Schriner previously ran for president in 2000, 2004, and 2008, but failed to gain much traction in the races. He announced his candidacy for the 2012 race immediately following the 2008 election. Schriner refers to himself as the “Average Joe” candidate, and advocates a pro-life and pro-environmentalist platform. He has been the subject of numerous newspaper articles, and has published public policy papers exploring solutions to American issues.

Wikinews reporter William Saturn? talks with Schriner and discusses his campaign.

Monday, May 11, 2009

On May 9, Moscow heralded its celebrations of Victory Day with one of the largest military parades seen since the fall of the Soviet Union through the Red Square and the streets of Moscow. Signifying the defeat over Nazi Germany in 1945 in World War 2, Victory Day continues to be one of the most poignant and emotional celebrations and national holidays in Russia. Estimates of more than 27 million lost lives during the war continues to leave a vein of sadness in Russia.

Victory day began early in Moscow with inner city streets being closed from 6am and the major entrance of Tverskaya Ulitsa completely locked down with all access to non-military blocked until the end of the parade. Tens of thousands of people lined the upper parts of Tverskaya to see the exit of the military as well as the air force fly-over on their entrance to Red Square. In total more than 9,000 troops, 69 planes and a huge collection of armored vehicles, tanks, and massive anti-aircraft missile defense systems ensured that Moscovites and the rest of Russia will remember Victory Day 2009.

In scenes reminiscent of the end of the war military bands played around the city until all hours of the night. At Leningradsky station departing veterans and widows danced and celebrated with younger generations whilst loudly singing the national anthem. As trains departed, staff handed out flowers in recognition of the contributions made and loud cheers were heard across the many platforms. In a touching event it seemed to bond the generations of yesterday and today.

Preparations for the military parade began months ago with regular rehearsals in Alabino including the erection of a mock Red Square and Kremlin to ensure authenticity. Final dress rehearsals took place in Moscow on May 7 including a full practice of the air show. On display for the first time was the S-400 air defense system which is capable of intercepting airborne targets at ranges up to 400 kilometers (249 mi).

Following the official parades and ceremonies, Red Square and the the inner city was opened to the public, albeit under extreme security and an ever watching eye from Interior Ministry troops. During the afternoon there was an estimated crowed of over 100,000 which entered Red Square to admire the parade ground and decorations, including the official stand for the dignitaries.

Closing the festivities was a series of fireworks in fourteen different locations throughout Moscow including the grand display over the Kremlin and Red Square.

Thursday, October 5, 2006

A volcano alert has been issued after a moderate 2.8 magnitude earthquake occurred at Mount Ruapehu last night at 10.30 p.m. (NZDT). The quake also broke the Crater Lake cable which generated a call-out from the lahar response team.

The New Zealand Department of Conservation has issued a high risk warning for the crater at Mount Ruapehu and Dave Wakelin, community relations officer for Tongariro-Taupo, said: “The warning was issued Thursday morning, in case more volcanic activity follows.”

It is yet to be confirmed if there was an eruption, as poor weather made it hard to see the crater from plane. Craig Miller, vulcanologist for Geological and Nuclear Sciences (GNS Science), said: “I had hoped to see if the lake was surrounded by blackened snow. All we could see was cloud.” Steve Sherburn, duty vulcanologist for GNS Science, said: “The cause of the alert would remain uncertain until the weather cleared and there could be a proper examination. Part of the DOC lahar monitoring system appears to have been damaged at the time of the earthquake which suggests there may have been an eruption, but other monitoring data says that any eruption must have been relatively small.” If there was an eruption it was probably only a small one.

The alert level is remaining at one, which means there are signs of volcanic unrest.

Monitoring of Mount Ruapehu will continue.

This was the first reported call-out since 1995.

Monday, May 11, 2009

On May 9, Moscow heralded its celebrations of Victory Day with one of the largest military parades seen since the fall of the Soviet Union through the Red Square and the streets of Moscow. Signifying the defeat over Nazi Germany in 1945 in World War 2, Victory Day continues to be one of the most poignant and emotional celebrations and national holidays in Russia. Estimates of more than 27 million lost lives during the war continues to leave a vein of sadness in Russia.

Victory day began early in Moscow with inner city streets being closed from 6am and the major entrance of Tverskaya Ulitsa completely locked down with all access to non-military blocked until the end of the parade. Tens of thousands of people lined the upper parts of Tverskaya to see the exit of the military as well as the air force fly-over on their entrance to Red Square. In total more than 9,000 troops, 69 planes and a huge collection of armored vehicles, tanks, and massive anti-aircraft missile defense systems ensured that Moscovites and the rest of Russia will remember Victory Day 2009.

In scenes reminiscent of the end of the war military bands played around the city until all hours of the night. At Leningradsky station departing veterans and widows danced and celebrated with younger generations whilst loudly singing the national anthem. As trains departed, staff handed out flowers in recognition of the contributions made and loud cheers were heard across the many platforms. In a touching event it seemed to bond the generations of yesterday and today.

Preparations for the military parade began months ago with regular rehearsals in Alabino including the erection of a mock Red Square and Kremlin to ensure authenticity. Final dress rehearsals took place in Moscow on May 7 including a full practice of the air show. On display for the first time was the S-400 air defense system which is capable of intercepting airborne targets at ranges up to 400 kilometers (249 mi).

Following the official parades and ceremonies, Red Square and the the inner city was opened to the public, albeit under extreme security and an ever watching eye from Interior Ministry troops. During the afternoon there was an estimated crowed of over 100,000 which entered Red Square to admire the parade ground and decorations, including the official stand for the dignitaries.

Closing the festivities was a series of fireworks in fourteen different locations throughout Moscow including the grand display over the Kremlin and Red Square.

Friday, December 14, 2012

Recently, Wikinews sat down with Australian standing Paralympic skiers Toby Kane, Cameron Rahles-Rahbula, and Mitchell Gourley who were in Vail, Colorado for a training camp for the start of this week’s IPC Nor-Am Cup.

((Wikinews)) I’m interviewing Cameron [Rahles-Rahbula] with a hyphenated last name, Mitchell Gourley, [and] Toby Kane. And they’re in Copper Mountain to compete with the IPC NorAm cup.

Cameron Rahles-Rahbula: Yes.

((WN)) So you guys can qualify for Sochi?

Cameron Rahles-Rahbula: Not this race, but yeah…

Toby Kane: Any races that we kind of do, I think we can qualify, but technically, for the APC it would have to be a world cup first to qualify.

((WN)) Where’s the world cups?

Toby Kane: We have one this year in Italy, in Sestriere, and one in St Moritz, in Switzerland…

Cameron Rahles-Rahbula: and one in Slovenia, in Maribor, and Russia…

Mitchell Gourley: world championships in La Molina in Spain as well, and Russia, the test event is another world cup in Sochi.

((WN)) You guys are all skiers, right?

all (in unison): Yes.

((WN)) None of you, when they said “we’re doing snowboarding”, said “I want to jump ship and do snowboarding”?

Toby Kane: No.

Mitchell Gourley: No.

Cameron Rahles-Rahbula: No.

((WN)) You all love the skiing.((WN)) (to Cameron Rahles-Rahbula): What did you do to your chin [which is taped up]?

Cameron Rahles-Rahbula: I had a crash last week, and I split my chin open. I kneed myself here, so I had stitches.

Toby Kane: Thirteen stitches.

((WN)) Crashed skiing right?

Cameron Rahles-Rahbula: Yeah.

Toby Kane: Our physio probably took out five last night.

((WN)) As somebody who knows very little about Paralympic skiing, I have a question having watched it. There seems to be three types skiiers: the ones who are in the monochairs, the ones who are blind, and the ones with amputations and the ones without arms. I’ve had this debate. Who’s the craziest amongst you? The ones who can’t see, the ones with no arms, or the ones on a mono-ski?

Mitchell Gourley: The completely blind people are a little nuts.

Toby Kane: A B1 is, blacked out goggles…

Cameron Rahles-Rahbula: … who just follows the sound of their guides. So they’re probably, when it comes to speed events, in terms of fear level, that’s pretty intense.

((WN)) Not having arms, you don’t think, would be scarier?

Mitchell Gourley: No.

Cameron Rahles-Rahbula: Yeah, but you can see where you are going. When you have to trust the other person in front of you…

Toby Kane: .. you have to be fairly crazy to do downhill in sit skis.

Cameron Rahles-Rahbula: Those guys, they start crashing, or they have a mistake, they can’t recover in the same way a stand up can, so even though those classes aren’t going as quickly, probably stand ups in general have a bit more control, and to recover.

((WN)) Can you go and tell me your classifications?

Toby Kane: Yeah, we all ski in the standing class. LW6/8-2

((WN)) Like L1…

Mitchell Gourley: These guys are both LW2s because they’ve both got on leg.

Cameron Rahles-Rahbula: So we ski with just one leg, with crutches, whereas you’ve got people who’ve got below-knee amputations, they may have a longer stump and they ski with a prosthetic leg. Toby and I have got to legally ski on one ski.

Toby Kane: And what you were referring to before was the three classes of alpine skiing is standing, sitting, and blind.

((WN)) So you’ve all been to Paralympics before?

Toby Kane: Cam’s been to three, I’ve been to two, and Mitch has been to one.

((WN)) And what was your favorite one? Do you have one?

Mitchell Gourley: Vancouver. (laughter)

Cameron Rahles-Rahbula: Vancouver it would have been.

((WN)) Because you love Canadians?

Cameron Rahles-Rahbula: It’s also, obviously, skiing comes down to results. So, I loved Salt Lake City. I was there for experience, that was great. My second one, I had bit of a disaster Paralympics. I didn’t ski too well. Sestriere in 2006. The last one, I was able to come away with a couple of medals, so it was… I enjoyed that obviously. They all had different aspects.

((WN)) How did the ski slopes compare?

Toby Kane: Vancouver, they’re good slopes.

Cameron Rahles-Rahbula: Salt Lake City, was a little bit flatter. Probably the type of hill… it was still good, it was my first games, I enjoyed it. Yeah, they usually prepare the courses reasonably well, ’cause they’ve got a lot of course workers on the slopes. That has a big influence on condition, not just the actual hill itself. Vancouver was a challenge in the sense that we had terrible weather, terrible conditions and snow, even though it’s a good hill, whereas I think Sestriere we had sunshine virtually every day. So a lot of it comes down to weather as well as the hill, the time of year.

((WN)) In Australia, the big visibility Paralympics are the summer. Do you guys ever feel vaguely — I know it’s the wrong question to ask — but do you ever feel vaguely cheated because you’re doing neglected, you don’t get the attention, the ABC’s like “nah, we don’t want to cover you”?

Cameron Rahles-Rahbula: umm…

Toby Kane: Give us the official answer? (laughter, interjections from elsewhere in the room)

Cameron Rahles-Rahbula: Australia being a summer sport [country], we’re aware that there’s going to be more focus on the summer games and particularly because there’s a larger… there’s more athletes, there more events, there more medals. There will always be more coverage for the summer games. There’s no winter athlete that could walk away with more than five gold medals. There’s not enough events for that. Whereas I think you can get a swimmer who might get eight gold medals. So, it’s a different sort of exposure.

Mitchell Gourley: And realistically, it’s pretty unlikely for anybody in winter sport no matter how good they are, to walk away with more than one or two, just because of the nature of the sport, which is that anyone can crash. You can be a great skier all the year and then crash. [uncertain] can tell you about that in Vancouver. It’s a pretty unpredictable sport.

Toby Kane: The way that our sport moved after Salt Lake City is that instead of Cam and I skiing against each other, and only people with one leg, to being really competitive across those three classes, means that we think that the winter games are really, really competitive. Quite difficult to win a medal. I think, if you took Michael Milton as an example, he won four gold at Salt Lake out of four events. He won one silver in Torino out of four events with the new system, and he compared both events to be equal. So, yeah, I think you’ve got to look at the value of the medals at the winter games now has been quite high.

((WN)) So you guys like the new point system they implemented?

Cameron Rahles-Rahbula: There’s always challenges, because you’ve got different classes, and varied conditions, so they try and adapt the times to fit, but it’ll never be something that can be always right, because we’ve got a sport that’s got different conditions, and different locations, as opposed to a swimming pool, where you know you’ve got fifty metres. So that’s something that’ll always be a challenge, but in saying that, it has raised the bar, in terms of the standard of skiing, which is good. From an Australian perspective, not necessarily the public will be aware of that but I think from an international perspective, the skiing has moved into a more professional area, which is good, and I think that it will be the best thing for the sport moving forward.

((WN)) Evan O’Hanlon at the summer games was talking about the disparity problem between able bodied athletes and athletes with disabilities in terms of sponsorship. You guys have no visibility, is that something that you guys sit there going “we should have the same sponsorship as the great Australian skiers”?

Mitchell Gourley: The problem in that is that in our sport we would probably be the most visible alpine skiers from Australia. The able bodied alpine team is pretty average and has been for a few years now, since a couple of guys retired after Vancouver. So we’re probably, while its still very small, it’s a lot less than the summer guys, even the summer Paralympics guys, were are more visible than the Australian alpine team.

Toby Kane: I think a few of us, well Cam and I and I think Mitch is along the same lines, is that we’re not here for a career as an athlete. so I know I haven’t actively a lot of sponsorships. I have a life away from skiing with what I’m doing at the university and I’m here because I really love to do it, and I love to compete, but I’m not overly fussed about the public recognition of it all. I’m more concerned with skiing with our able-bodied counterparts and showing them what we can do.

((WN)) Do you guys get equal treatment? Your share of the same facilities, same trainers, that sort of stuff?

Toby Kane: We train on the same hills.

Mitchell Gourley: And last week we had pretty much the same races as the able-bodied had the week before on the same hills, and what they ski on next week, and we follow on that, so we don’t have to start. But with a hundred of… that’s why I’m a level below world cup for able-bodied skiers, and skiing on the same hill, and running pretty comparable times, and getting a lot of comments from coaches and athletes there. And yeah that’s what we all, I think, strive for. It’s an awkward thing to ever try and illustrate it to the Australian public, ski racing, and let alone Paralympic ski racing, and what we’re doing. So […] we’ve got to accept that we’re not going to get the recognition publicly probably that we may or may not deserve, and we more look towards our peers, whether they’re able bodied or disabled, and if they respect us, if the best able bodied skiers in the world respect what we are doing, and think that we are doing it bloody well, then we can hold our head high and feel really good. Had one of the best slalom skiers in the world walk up to me a few years ago when we were in training, and say “that’s some of the best slalom skiing that I’ve ever seen, wow that’s incredible. One-legged. I couldn’t do that on one leg”. That kind of thing. So that obviously makes us all feel like we’re doing something that while the recognition might not be there from the public, that we feel as though we are doing a really competitive and really difficult sport, and doing it to a really high level.

((WN)) You mentioned Australia being like a country of summer sports. What attracted you to winter sport in the first place?

Mitchell Gourley: I think it’s a better sport. (laughter)

Cameron Rahles-Rahbula: Australians, considering we don’t have many hills, Australians do love skiing, those that do it. It’s a unique sport in the sense that you get to travel at high speeds, on different mountains all over the world, under your own power, going down a hill at 130 or something k’s an hour, that sort of thing. You don’t get… to me, running up and down a track, or…

Toby Kane: I think to me it’s a fun sport. There aren’t that many sports that people, a lot of people, spend heaps of their own money to go and do, as a pastime. As something that they want to do on the holidays and with their family and all that kind of stuff. It’s kind of cool that that’s what we do. Like, lots of people would spend a sh-tload of money to go skiing, and that’s our sport. Not many people would pay a heap of money to stare at a black line in a pool, or to run around a track against the clock.

Cameron Rahles-Rahbula: Yeah, we love it, and that’s why I’ve done it for so many years, because I love the sport. I mean, racing’s one thing but if I didn’t enjoy skiing I wouldn’t be here and there’s not a day when… I mean you have cold days and weather and stuff, but you don’t… for us to get out and get on the hill isn’t a burden I don’t think in the same way as other sports can be.

Toby Kane: I think the change for me — I think I can speak for Cam as well, ’cause he’s been around for a while — the change between racing in so many classes to racing in so few probably kept us around, I think. It made it a lot more competitive; it made it a lot more of a challenge, that previously it wouldn’t have been, and I think if we took an LW2 class right now we’d be getting similar results to what Michael got in Salt Lake City, so, the fact that it did get a lot more competitive is probably why I’ve been here for so long, in the challenge to keep competing and keep improving and keep performing at the highest level.

((WN)) Are there any skiers that you’re looking forward to racing against this week coming up?

Cameron Rahles-Rahbula: This week I think Australia has a pretty good, strong team from a standing perspective, so we’re probably racing against each other.

((WN)) So you do not care about the Chileans, or whoever, hanging around?

Cameron Rahles-Rahbula: The Canadian and American teams are here, and they’ve got some developing athletes. Probably more the Europeans who are developing who’ve got the highest others skiing in our particular division, and the Americans are very strong with their sit skiers. So this week being just a North American-based race we’ll probably be looking at the other two in terms of racing, but yeah, when we get over to the world cups over in Europe in January, that’s when the whole field’s together, and gives us some idea of what we’re racing against.

((WN)) I feel like we’re almost coming to a close. What do you do outside of skiing? You had some life you said.

Cameron Rahles-Rahbula: I work as a physiotherapist, and I am a family man. Since Vancouver I haven’t skied a huge amount since then. I’ve got a little boy, and so other priorities definitely start to take effect. I think as a skier, it’s a challenge from the travelling perspective when you do have family. I think that’s unlike a lot of summer athletes who have their training base next door. For us, we need to be always on the move, so that’s always one of the challenges with alpine skiing. You get the privilege of travelling but you’re away from your family, so for me, my last year I have focused more on family life and sort of getting back into the skiing this year.

((WN)) What do you do Mitchell?

Mitchell Gourley: I’m still studying. I’m a bit younger than these guys so I’m…

((WN)) Which university?

Mitchell Gourley: I’m at Melbourne University studying. So I’ve got pretty much a year to go now, but that’ll take me two years to do just because of where Sochi is, in March 2014 I’ll cut back this year coming, 2013, and I’ll only do probably about half — I’ll do five subjects as opposed to eight, just because when you’re out travelling during the year and prepping, using your weekend to ski will it getting to you like that. With the schedule, from June to the end September will be pretty much flat skiing. Last time I did that leading into Vancouver, I mean I do that every year but probably a bigger load in the games lead that kind of thing. And I did that in the middle of Year 12 last time, and that was interesting, but now I can actually…

((WN)) You finished your VCEs then?

Mitchell Gourley: I finished that during the…

((WN)) And you did well?

Mitchell Gourley: Yeah, I was happy with how I went, so that was good of me. I moved schools to pursue what I was doing with skiing, to an international school that really helped structure things around me with my environment, and I sort of cut back on subjects and things but managed to make it work those times, but yeah. For me, it’s university for a couple of years, or for a year and a half or so to knock that over. So then I have to think about getting a real job and that’s a scary thought, a real job, or eventually doing further study, based on the Melbourne model, being what it is now that you can’t usually do much with your first degree. (laughter)

((WN)) And Toby, what are..?

Toby Kane: I’m halfway through postgraduate medicine, so I am just trying to balance that and getting in to Russia. And Russia will be my third games, and most probably my last. And then it’ll be the start of my fourth year of medicine so, yeah, I’m a bit like Cam, I’ve skied probably less over the last two years since Vancouver, just with uni and I’m kind of looking forward to putting everything that I’ve got left in me into skiing until Russia.

((WN)) Thank you very, very much. It was much appreciated. ((WN)) Look forward to seeing you guys in Russia!